The print article in the star section is considerably longer than the online version. KLOL died a few years ago, KIOL tried to resurrect it and failed (20th of 37 stations), so now they’re going with the “fresh new thing”. I’m sure it will spike up for it’s newness, but will again grow stale and old. Instead of updating their play list with time, they’ll rebrand it again.

Jack FM to make Houston debut

By DAVID BARRON
Copyright 2007 Houston Chronicle

The eclectic, iPod shuffle-like music format known as Jack FM makes its Houston debut at 10:37 a.m. Friday at 103.7 FM.

The Cumulus Media station, now known as KIOL or Rock 103.7 FM, will be reformatted as KHJK, said Pat Fant, Cumulus’ Houston market manager.

Houston will be the seventh market in Texas and the fifth top 10 market in the country to add Jack FM, which formats about a thousand songs by 500 artists in 18 genres of music dating from the late 1960s through today.

Jack FM operates without live DJs, so Cumulus will attempt to find positions elsewhere in the company for Rock 103.7’s current on-air personalities.

others: Houstonist, McGuff

I love that the impending axe will fall in less then three hours and the website says “This Labor Day Weekend Rock 103.7 is counting down the Top 500 Rock Songs of All Time, and you get to pick the songs…”

And their Babe-of-the-Day gives you super-hyphenated information on who their target audience was. Radio station or soft-core porn portal?

And, according to the FCC, the KHJK call sign was registered ten days ago to 99.1 in Sioux Falls.