photo by etchasketchist
MgGuff points out: The New York Times covers the impending release of the iPhone, and can only say bad things. (“That iPhone Has a Keyboard, but It’s Not Mechanical” – John Markoff, June 13) Even the title sounds condescending: “That iPhone”! And he’s expounding upon “news” we’ve known for six months.
Is this true objective analysis, or is there some CA v NY in there? Are they resentful of Apple’s recent business acumen?
They try to tie the dead weight of Apple’s Worst Design Decision Evarâ„¢: the one button mouse. <sarcasm>We know that cost them a Billion dollars, just like they warn this will.</sarcasm>
The first quote of the piece shows an insecurity that seems quite fragile – without a keyboard, I’m afraid. Is this a true umbilical need Americans now have of technology (that it be rigid and unchanging?), or is an analyst just trying to show that he’s smarter than Steve Jobs?
“The tactile feedback of a mechanical keyboard is a pretty important aspect of human interaction,†said Bill Moggeridge, a founder of Ideo, an industrial design company in Palo Alto, Calif. “If you take that away you tend to be very insecure.â€
Though, the article does finally represent the crux of the matter, two-thirds through the piece with an attributed unquote: “Dispensing with a physical keyboard has given software an increased importance over hardware in product design.”
This is the true key. If there is a perceived problem in the product – and this is version 1.0, so there will be – you don’t have to sell them the fixed product, you just rev the software.
Full NYT article cached:
I bought some new shorts – summer is here you know. Lots of pockets. Nice fit. Brown denim. They look nice now, but I’ll be wearing them all summer.