If you’re going to play at SXSW, you need to do some hoof work. Or if you have People, have your People do your hoof work for you.

Showcase listings on the SXSW web site:

• get a picture on there
• get some text on there
• put an audio file up there

And get a website that’s not myspace. I usually avoid Austin bands, but especially ones who ignore more than one of the above “show a little work” rules. This means you, Evangelicals!

Ditto, Scott Biram, Stanton Meadowdale, Houston’s own Studemont Project, High Class Elite (who had one of last year’s best sounding songs, and worst shows).