There is a television ad for Galaxy S3 (I think) that is all about the iPhone lines, and the hours that people wait in them. When you’re ad is mostly about the opponent, you’re losing.
Apple announces a new product, and there will be tens of thousands of people waiting in lines to get it.
Meanwhile, Microsoft pays to promote a tweet to convince a hundred people to show up for the release of the new surface. $99 of Xbox Music Pass. I guess that’s a thing; I haven’t heard of it.
— Microsoft Store (@MicrosoftStore) October 23, 2012